Client Overview:
#BARE (hashtagBARE) began as a bath bomb brand on Etsy and is now evolving to expand its online presence. The company is rooted in a strong commitment to sustainability, prioritizing natural ingredients in all of its products.
The Project:
#BARE is a bath bomb brand that began on Etsy and set out to establish a more elevated, scalable online presence through a fully custom website. The goal was to create a refined e-commerce experience that could grow with the business while clearly communicating its core values.
The visual direction centers on a muted, minimal color palette that allows the products to stand out, paired with a strong emphasis on ingredients. Drawing from the founder’s background in chemistry, the brand positions its bath bombs as a blend of science and luxury.
In addition to designing the website, I planned and executed a comprehensive product photoshoot to support the launch. This included clean studio images, styled beauty shots, and in-use bath visuals, all captured and edited for use across the site and future marketing efforts.
